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CV 

Trish Horton 

Creative Marketer 

  • LinkedIn

Summary/Objective: 

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Creative and results-driven marketing professional with a passion for design and advertising, and a knowledgeable foundation in digital media. Skilled in content creation, project management, and building relationships. Eager to leverage data analysis experience and photography expertise to develop innovative and engaging marketing campaigns.

Work
Experience

2021-Present

Bartender- The Butler Did It Events

  • Responsible for providing professional and efficient bar service to discerning clientele at a variety of exclusive venues.  

  • Demonstrated a strong commitment to safety and responsible service, upholding the company's high standards of professionalism and guest satisfaction (Smart Serve certified).  

  • Successfully managed bar operations during high-volume events, exceeding clientele, and service expectations, and contributing to the overall success of the event. 

2017-Present

Lead Photographer Wreath & Rose Photo

  • Built a wedding photography business with focused branding offering candid captures and timeless imagery.

  • Published photographer who has been featured in more than a dozen in-print and online national publications and featured internationally.

  • Grew bookings by 125% in 2023 by using targeted paid ads.

2006-2021

Wait Staff Manager -Wimpy's Diner 

  • Trained and recruited all new hires. Fostered a positive customer focused and collaborative work environment with a high employee retention rate by empowering and coaching a team of 8 wait staff. 

  • Responsible for product orders. Minimized operational waste and costs. 

  • Responsible for staff scheduling, and conflict resolution.

2015-2016

Freelance Producer's Assistant- Fuel Advertising 

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  • Assisting with coordination of photography shoots working directly with producers, art directors, and merchandising coordinators and client services.  

  • Managed strict client deadlines. 

  • Liaised with prop department and set stylist to execute art director’s creative direction for shoots. 

  • Recorded with accuracy freelance time entry, data entry, merchandise scheduling, and accurate daily reconciliation of shot tracking for client billing.

2010-2013

Data Analyst-Coca-Cola Limited

  • Verfication and reconciliation of all vendor fines issued to the Minute Maid Company Canada Inc.
    Successfully reduced vendor fines by 60% in a calendar year (785K).

  • Contributed to new processes for effective reporting which increased efficiency and decreased fine expenditures.
    Assured seamless coverage by providing backup support customer service .

Education

2024- Present

George Brown College| Post Graduate Certificate

Marketing Management Digital Media

2021 - 2024

George Brown College| Diploma

Marketing Business Administration Advanced Diploma (3 years)

Skills
 

Certifications 

  • Content Creation: Photography (Adobe Photoshop, Lightroom), Videography (Premiere Pro), Canva.

  •  Project Management: Microsoft Office Suite (Project, Excel, Teams).

  •  Communication: Strong written and verbal communication skills. Execute content copywriting and blogging with best practices.

  •  Teamwork: Displayed leadership roles in collaborating with diverse teams, with ability to adapt to high pressure environments.

  • Google Search Ads, Google Display, Google AI, Google User Experience (UX), HubSpot Academy Email Marketing

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