George Brown College 2021-2025
Relevant Course Work Highlights
"Milo Bubble Tea"
2024
George Brown College
Fundamentals of Marketing
MARK 4019
Project Description:
Scope: This project focused on introducing a new Ready-To-Drink (RTD) Nestlé Milo Bubble Tea to the Canadian market. The goal was to leverage the brand equity of Nestlé Milo and align the product with the growing demand for convenient, nutritious, and culturally inspired beverages. The project included a full marketing plan supported by consumer insights, positioning strategies, and an integrated marketing communications (IMC) campaign.
.
Learning Outcomes:
-
Developed a product extension strategy for an established global brand.
-
Conducted in-depth market research on Canadian beverage trends and consumer behavior.
-
Applied strategic positioning, standardization, and adaptation concepts for market entry.
-
Created an IMC campaign incorporating digital, out-of-home, and experiential marketing.
-
Strengthened presentation and pitching skills through a final marketing plan proposal.
Skills Acquired:
✔ Market research & consumer insights
✔ Brand positioning & product adaptation
✔ Integrated marketing communications strategy
✔ Campaign development & media planning
✔ Business presentation & client pitching
"Halidiram's Snacks"
2024
George Brown College
International Marketing
MARK 2020
Project Description:
-
Scope: This project focused on introducing Haldiram’s, a popular Indian snack brand, to the Canadian market. The objective was to develop a comprehensive international marketing strategy, assessing the implications of standardization and adaptation. The project included market research, competitive analysis, positioning, and a full marketing plan tailored for Canadian consumers.
Learning Outcomes :
-
Gained insights into international market entry strategies and cultural adaptation.
-
Conducted research on consumer preferences, competitive landscape, and distribution channels.
-
Applied standardization and adaptation concepts to product positioning and branding.
-
Developed a strategic marketing plan including pricing, promotion, and placement strategies.
-
Strengthened presentation and business communication skills through a final client pitch.
Skills Acquired :
✔ International market research & analysis
✔ Consumer behavior & cultural adaptation
✔ Market entry & expansion strategies
✔ Brand positioning & competitive differentiation
✔ Integrated marketing communications
✔ Business presentation & pitching
"MPG 200 Years"
2024
George Brown College
Strategic Marketing Management
MARK 3017
Project Description:
Scope: This project centered on developing and executing an awareness campaign to MPG's 200th anniversary to educate consumers, drive engagement to the event(s). Using strategic marketing techniques, we crafted a compelling message, identified target audiences, and leveraged multi-channel marketing to maximize reach and impact.
Learning Outcomes :
-
Developed a data-driven approach to campaign planning and execution.
-
Strengthened audience segmentation and messaging skills for effective outreach.
-
Enhanced ability to measure campaign performance and optimize strategies accordingly.
Presentation link:
Skills acquired :
✔ Campaign strategy & execution
✔ Audience segmentation & targeting
✔ Content creation & storytelling
✔ Social media & digital marketing tactics
"GTPO"
Project description:
Scope: This project focused on developing an awareness campaign for the Greater Toronto Philharmonic Orchestra (GTPO) to boost visibility and engagement for their performances. Through strategic marketing efforts, we crafted a compelling creative brief, identified key audience segments, and developed media and channel recommendations to maximize reach. The project culminated in a live client pitch.
2023
George Brown College
Advertising & Campaign Development
MARK 2063
Learning Outcomes :
-
Strengthened concise writing skills by crafting and refining a creative brief.
-
Developed clear campaign communication objectives and audience insights.
-
Gained experience in media budgeting and selecting effective marketing channels.
-
Practiced pitching campaign ideas in a professional client presentation setting.
Skills Acquired:
✔ Creative brief construction
✔ Audience segmentation & targeting
✔ Campaign planning & media strategy
✔ Presentation & client pitching
✔ Research & data analysis
"Smarttech Solutions"
2024
George Brown College
Search Marketing
MARK 1044
Project Description
Scope: This project assessed SmartTech Solutions’ website to improve SEO and search marketing performance. The analysis covered on-page SEO, technical SEO, keyword strategy, content marketing, and paid search campaigns. Key recommendations focused on optimizing search visibility, improving website usability, and enhancing ad performance.
Learning Outcomes :
-
Conducted SEO audit covering on-page, technical, and off-page factors.
-
Researched keywords and search intent to improve rankings.
-
Developed Google Ads copy and audience targeting strategies.
-
Evaluated site performance issues affecting SEO and user experience.
-
Created a backlink strategy for improved domain authority.
Skills Acquired :
✔ Auditing and strategy development
✔ Keyword research and optimization
✔ Google Ads copywriting and targeting
✔ Content marketing for SEO
✔ Technical SEO troubleshooting
✔ Backlink acquisition and outreach
"Walmart Qualitative Research"
2023
George Brown College
Market Research
MARK 2049
Project description:
Scope: This project explored customer experience challenges at Walmart Canada, focusing on service dissatisfaction, store navigation, and digital support. Using qualitative research methods, the study examined customer frustrations, service expectations, and preferred problem-solving methods. Insights were gathered through focus groups and interviews, leading to strategic recommendations for improving customer service, store layout, and digital solutions.
Learning Outcomes :
-
Conducted qualitative research using focus groups and in-depth interviews.
-
Analyzed customer service pain points and shopping behaviors.
-
Benchmarked Walmart’s service against competitors like Home Depot and Apple.
-
Evaluated store layout, signage, and digital support tools.
-
Developed recommendations for employee training, store improvements, and technology integration.
Skills Acquired:
✔Market research & consumer insights analysis
✔Retail service evaluation & competitor benchmarking
✔Qualitative data interpretation
✔Digital & in-store navigation assessment
✔Strategic reporting & recommendations
Retail service evaluation & competitor benchmarking
✔Digital & in-store navigation assessment
2023
"Nexter Project-AmiGO – A Tamagotchi-Inspired Wellness App for Millennials"
2024
George Brown College
Professional Communication for Marketers
CMMK 2034
Project description:
Scope: This project focused on a hypothetical product targeted to millennials AmiGO, a mobile app designed to merge nostalgia with wellness. Inspired by Tamagotchi, AmiGO allows users to care for a virtual pet that also helps them take care of themselves through fitness tracking, time management, and mindfulness reminders.
Learning Outcomes :
-
Conducted consumer research to identify the intersection of nostalgia, wellness, and gamification.
-
Developed a product concept that blends entertainment with functional self-improvement tools.
-
Applied branding and positioning strategies to appeal to Millennials’ lifestyle and values.
-
Designed an integrated marketing strategy, incorporating digital engagement and influencer outreach.
-
Strengthened pitch presentation skills through a final product proposal.
Presentation link:
Skills Acquired:
Consumer research & trend analysis
✔ Product development & brand positioning
✔ Gamification & user engagement strategies
✔ Digital marketing & social media campaign planning
✔ Business presentation & storytelling
"Cariuma"
Project description:
Scope: This project conducted a comprehensive digital marketing audit of Cariuma, a sustainable footwear brand and certified B-Corp known for its eco-friendly sneakers. The audit analyzed the brand’s Paid, Earned, Shared, and Owned (PESO)media channels to assess marketing effectiveness, digital presence, and areas for optimization. Using industry tools and frameworks, the project evaluated website performance, SEO, SEM, social media engagement, influencer partnerships, and paid advertising strategy. Additionally, a brand persona, Aubrey, was developed to refine Cariuma’s brand voice and positioning to better engage a non-binary, tech-savvy, sustainability-conscious audience.
2023
George Brown College
Digital Marketing
MARK 2069
George Brown College
Digital Marketing
MARK 2069
"Cariuma"
Learning Outcomes :
-
Conducted an SEO and SEM analysis, assessing Cariuma’s search performance, keyword strategy, and ranking using Google Search, Bing, and Ubersuggest.
-
Audited website user experience, responsiveness, and conversion pathways based on best practices in digital marketing.
-
Evaluated social media presence and influencer partnerships using audience engagement metrics, content strategies, and brand sentiment analysis.
-
Assessed paid advertising campaigns on platforms like Google Ads, Instagram, and Facebook, analyzing ad placement, audience targeting, and messaging effectiveness.
-
Applied the PESO framework to categorize and evaluate Cariuma’s digital ecosystem.
-
Developed a brand persona (Aubrey) to refine tone of voice, inclusivity, and messaging for Cariuma’s marketing efforts.
-
Provided strategic recommendations to enhance brand reach, engagement, and conversion rates across digital platforms.
Skills Acquired:
✔ SEO & SEM Analysis: Evaluated search rankings, keyword optimization, backlinks, and meta descriptions.
✔ Website Usability & UX Auditing: Assessed site responsiveness, navigation, and content effectiveness.
✔ Social Media & Influencer Marketing Analysis: Measured engagement levels, audience response, and content performance.
✔ Paid Media Strategy & Ad Performance Assessment: Analyzed Google Ads, Facebook & Instagram paid campaigns for effectiveness.
✔ Digital Marketing Strategy & Optimization: Provided actionable recommendations to strengthen digital presence and campaign success
Skills Developed
Content Creation
Creative Brief Construction
Research
Creativity is at the core of what keeps me going.
An important thing to know about me is that I love being creative. It's the ideas that wake me up in the middle of night, or won't let me sleep until I write them down.That pressing feeling is what keeps my creative engine going. Photography is just one of the ways which I flex my creative abilities.